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Only stories confirmed by Apple's own channels — Newsroom, Support, Developer and official specifications — appear here. A regulatory filing is authoritative evidence, but it is not an Apple announcement, so those stories stay under Reported. Everything else is attributed to its reporting source.
Apple's Designers of Tomorrow showcase returns, focusing on the theme of presence to highlight emerging talent. The program was announced on October 20, 2026.
Apple has announced new and expanded partnerships with American companies for iPhone Duo and iPhone 18 Pro. These companies will supply critical materials and components for the latest iPhone lineup.
iPhone Duo pre-orders begin Friday, October 16, at 5 a.m. PT. Customers can place orders on apple.com and through the Apple Store app.
Fashion designer Bünyamin Aydın used iPad Pro for his new collection, "From Earth to Sky." The collection, inspired by Turkish heritage, rock music, and futurism, was showcased in Cappadocia. The event was filmed on an iPhone 18 Pro Max.
Apple today introduced Apple HomeView, a new system designed to be central to the home and personal to everyone in it.
Apple announced the next generation of Apple TV 4K, aiming for a more immersive home theater experience. The announcement was made on October 13, 2026.
Apple announced the HomePod mini 2, featuring Siri AI, new colors, and enhanced audio. The product was published on October 13, 2026.
Apple announced Apple Home Collection, a new lineup of smart home accessories. These products were developed in collaboration with LG Electronics and Schneider Electric.
Indie Games Week has begun on the App Store, highlighting imaginative games from independent developers. The event celebrates the catalog of titles created by small teams.
Apple and The King's Trust are launching a new education program to help young people enter the workforce. This initiative builds on their existing partnership.
Final Cut Camera has been updated with a new design and support for variable aperture on iPhone 18 Pro. The update also includes more professional options with iOS 27.
Apple announced updates to Apple Creator Studio, its collection of creative and productivity apps. The updates were published on September 29, 2026.
Apple, in partnership with the American Academy of Pediatrics, has released a new guide aimed at helping families establish healthy digital habits. The guide was published on September 29, 2026.
The Mac mini and Mac Studio are now available. Customers can purchase the Mac mini with M6 and M5 Pro chips, and the Mac Studio with M5 Max and M5 Ultra chips.
Apple Music Hall, a new live music venue, has opened at London's Battersea Power Station. The venue is described as state-of-the-art.
Apple Store locations worldwide began selling the iPhone 18 Pro lineup, Apple Watch Series 12, Apple Watch Ultra 4, and AirPods 5 on Friday, September 18.
Apple announced a new photography exhibition titled "What Holds Us," curated by Kathy Ryan. The exhibition highlights visual storytelling and the iPhone 18 Pro camera system.
Apple TV was the most awarded network at the 78th Primetime Emmy Awards, securing 29 wins. The comedy "Widow's Bay" was recognized as the most decorated freshman comedy in Emmy history.
Apple has released new software updates for its platforms. These updates include Siri AI and new Apple Intelligence features.
Apple has released the next generation of Apple Intelligence. This update introduces a more capable and personal Siri.
Apple's new child safety features are now available on iPhone, iPad, Mac, and other devices. These tools aim to help parents create safer digital experiences for their children.
Apple announced the iPhone 18 Pro and iPhone 18 Pro Max, available for pre-order starting Saturday, September 12. The announcement also included a new Apple Watch lineup and AirPods 5.
Apple introduced Apple Watch Series 12, featuring a new Health Sensing System designed for accurate heart rate sensing. The device was announced on September 9, 2026.
Apple has introduced iPhone Duo, its first foldable iPhone. The device was announced on September 9, 2026.
Apple announced the Apple Watch Ultra 4, featuring new health, fitness, and audio intelligence capabilities. This device is positioned as a sports and adventure watch.
Apple announced AirPods 5, featuring the industry's best Active Noise Cancellation in an open-ear design. The new AirPods also offer improved sound quality.
Apple announced the iPhone 18 Pro and iPhone 18 Pro Max. These new models feature an advanced pro camera system, improved battery life, and enhanced performance.
Apple announced an advanced health and fitness experience for iPhone and Apple Watch. These devices will serve as intelligent, science-based tools for personal health.
Apple Arcade will add Pusheen's Place and other new games on October 1. The lineup includes cat collecting and zombie-blasting titles.
Sneaky Sasquatch is transforming Subway Surfers+ through October 7. The collaboration brings the charm and aesthetic of the open-world Apple Arcade game to Subway Surfers+.
Apple announced a new Mac mini featuring the M6 and M5 Pro chips. This update offers increased performance and versatility within its compact desktop design.
Apple announced the new Mac Studio, featuring M5 Max and M5 Ultra chips. These chips offer increased AI performance and faster graphics.
Apple has introduced the M6 chip in the new Mac mini and the M5 Ultra chip in the new Mac Studio. These chips offer significant advancements in performance and AI compute capabilities.
Apple has announced changes to its business terms for apps in the European Union. These updates were made following close collaboration with the European Commission.
Apple has opened its Advanced Manufacturing Center in Houston. The facility will provide free training and educational sessions for small and medium-sized businesses.
Apple Arcade has added two new puzzle games, Block Blast!+ and Art of Fauna: Cozy Puzzles+, to its catalog. These titles join the service's existing collection of puzzle games.
Apple and Major League Baseball have announced the September schedule for "Friday Night Baseball." The schedule was published on August 10, 2026.
The Leagues Cup, a competition featuring 18 Major League Soccer clubs and 18 Liga MX clubs, begins August 4 on Apple TV.
Apple announced its fiscal 2026 third quarter results for the period ended June 27, 2026. The results were published on July 30, 2026.
Apple Upgrade, a new hardware leasing program, has launched in the United States. It is available through the Apple Store online, the Apple Store app, and at Apple Store locations.
Apple Maps will power navigation for Ford's UEV Platform, integrated via the MapKit for Automotive SDK. This collaboration was announced on July 23, 2026.
Major League Soccer returns to Apple TV on July 16, following a break for the FIFA World Cup.
Apple Arcade will add EA SPORTS Madden NFL 27 to its game library on August 6. The service continues to expand its selection of sports titles.
Apple and Major League Baseball have released the August schedule for "Friday Night Baseball." The weekly doubleheader will stream on Apple TV.
Apple has entered a six-year agreement with Broadcom for custom silicon components and wireless connectivity technologies. The deal is set to begin in 2026.
Apple received 89 nominations for the 78th Primetime Emmy Awards, spanning 15 programs. This marks a record for the company.
Apple announced updates to Apple Creator Studio, a collection of creative apps. The company stated these updates make the studio smarter, faster, and more connected.
